Dr Eli Goldratt wrote a book called 'The Goal' almost 30 years ago. In the novel a plant manager, named Alex, learns a series of lessons about throughput and bottlenecks. One the more interesting discussion in the book is a dialog between a character named Jonah in which Alex learns that automation does not always make things better and sometimes can make thing even worse. Skip to 2012 and this lightning talk will try to explore how IT still has some of these original pitfalls discussed in the novel 'The Goal'